How To Find A Makeup Artist

Women'due south 1970s makeup was diverse. It gave a nod to retro smoky eyes and skinny brows, revolved around the glitter ball of decadent disco, and pogo-ed into avant-garde punk. From the barely-there natural looks to super glam sheen, the makeup trends in the 1970s were equally reverse as you could go. Here's our guide to the makeup colours and looks of this decade.

Influences on 1970s Makeup

Women's Lib

Women's liberation and feminism were growing in power.Consequentially, it had an impact on advertizement and the cosmetics industry. The most radical feminists were for the abandonment of makeup as they felt it objectified women. Sales of cosmetics in the 1970s fell apartment, then advertisers had to change course to brand the most of it.

Never 1 to miss a pull a fast one on (or a potential sale), brands started to steer away from sometime-fashioned portrayals of women as sex objects and home-makers to appeal to the new contained woman.

Information technology had its successes, including Revlon's fragrance Charlie, launched in 1973. The advertizing was the beginning to characteristic a woman in trousers – aimed at the sassy, independent woman. It was a best seller. Subsequently, other companies followed suit with their scents for "the liberated woman".

Going Natural

Feminism and wearing makeup was a paradox for the liberated woman. She didn't desire to be seen as a sex object, but why shouldn't she wear makeup?

For many women, wearing makeup had been ingrained into the psyche since nativity. It resulted in consumers wanting more natural products, believing that beauty is from inside and not painted on.

Consequently, the beauty manufacture was happy to provide products described equally natural, barely-there or invisible. It was a clever sidestep, allowing a adult female to proceed wearing makeup and ownership the products.

In that location was besides an interest in self-improvement and well-beingness. More than women were taking note of the ingredients in products and how to improve their wellness. The cosmetic brands responded by emphasising the so-chosen natural ingredients in their products.

Nostalgia

Nostalgia was a large trend, peculiarly for the looks and styles popular from the 1920s to the 1950s. For case, in the offset half of the 1970s, in that location was a 1920s revival .

Period films similar The Boy Friend (1971), The Keen Gatsby (1974) and The Bully Waldo Pepper (1975) brought the 1920s alive. They inspired doll-similar faces with smoky eyes and skinny brows. Makeup brands (including Revlon and Mary Quant) used a 1920s-inspired await in their cosmetic adverts.

Similarly, the 1940s was also looked back on with fondness. Nevertheless, the 1970s makeup have of the 1940s was more than a nod to the main trends of that era, rather than beingness a direct copy.

It was also a way for advertisers to jump on board the nostalgia train, ultimately to sell products.

Films

Films were equally influential as e'er on manner – and those set in the 1920s and 1930s helped inspire the Art Deco revival. One moving-picture show that had a meaning bear upon on both the Art Deco revival and the pre-punk brigade was Cabaret (1972). It was a tale of divine decadence and androgyny in 1930s Berlin clubland. There was black and white styling, a boyish girl in massive faux eyelashes and a man in loads of makeup.

Saturday Night Fever (1977) and its acknowledged soundtrack past the Bee Gees contributed to broaden disco's popularity. It was the trip the light fantastic toe craze of the mid-1970s onwards until information technology cruel out of mode at the stop of the decade.

Music

Disco was decadent, with glittery, glossy and shimmery makeup designed to be seen. In the mid-1970s, American makeup artist Way Bandy utilised the boogie-nights expect of smoky optics twinned with red lips, giving it his mark and techniques.

Donna Summer was the disco queen and always looked glamorous. Other singers that inspired makeup (and hair) include Debbie Harry (with those red lips), Cher and, afterward in the decade, punk mistress Siouxsie Sioux.

While disco was sexy and brazen, punk was the music upstart of the decade. Punk seemingly crashed out of nowhere. It was initially a backlash to the difficult social and economic situation of the 1970s, especially for the young. Nevertheless, it was not just a sound, but a lifestyle.

The makeup was highly expressive, worn by men and women alike. The harsh facial makeup was intentionally aggressive and included unnaturally pale skin with dramatic optics, brows and cheeks. It was provocative, ferocious and tribal.

Television

Charlie'due south Angels (1976-81) showcased the talents of Farrah Fawcett, Kate Jackson, Jaclyn Smith, and Cheryl Ladd – all influential when it comes to hair and makeup. They were traditional sex symbols merely as well sassy with attitude and freedom.

Not only did they adorn our screens, but the ladies featured on the encompass of magazines galore. Young women and girls everywhere wanted to copy their style.

Other potent female icons of 1970s television include The Bionic Adult female (1976-8). Television also gave women admission to trend-setting pop stars via programmes similar Pinnacle Of The Pops .

Makeup for Women of Colour

During the 1970s, the makeup needs of women of colour started to be better recognised. Information technology led to the launch of new makeup brands for black women. For example, Style Fair cosmetics debuted in 1973 and had adverts featuring Natalie Cole, Aretha Franklin and Diahann Carroll.

In 1974, modelBeverly Johnson appeared on the cover of American Vogue – the first time an African-American woman had been on a mainstream mode mag. Additionally, more black and ethnic women started to be seen in advertisements.

Established brands besides started to expand their ranges to include makeup for darker skin tones. Avon was way alee of other brands. For instance, information technology had black female representatives in the 1950s selling to its black customers. Avon then progressed to using women of colour in its international adverts, rather than merely white models.

1970s Makeup Elements

Foundation

Having a sheen or pearlescent glow to the pare was popular – all part of the natural, youthful expect. Heavy foundation was not part of the natural look either, making sheer products pop.

Blusher

Everyday blusher was quite natural throughout the decade in both application and the colours used. From the mid-1970s onward, blusher could be applied more prominently with defined stripes on each cheek, sometimes from the temples downwardly.

Blusher came in diverse formulations, including powders, gels (similar Charles of the Ritz gel cheek pomade) and creams (Yardley's The Apple Polishers ).

Having a tanned look was popular. Bronzer was practical all over the face to create a gentle sun-kissed look.

Eyeshadow

Blues, greens, earthy tones and purpleswere the pop colours. White and silver eyeshadow added highlight under the eyebrows.

Eyeshadows could be matte, just a pearlescent or iridescent sheen was highly fashionable – illustrated with words similar "frost" and "velvet".

Formulations included pressed powder, liquid and creams:

Cream eyeshadow came in small pots, in stack tubes (offering various fashionable shades) or as a stick (similar a lipstick).
Liquid eyeshadow – came in squeezy tubes and tubes with a brush applicator.
Powder eyeshadow – came as loose powder in tubes with a sponge applicator or as pressed powder in a pot. Compacts with several colours were too bachelor.
Eye crayons– looked but like a child'due south colouring crayon. Available from several brands, including Max Factor, Boots 17 and Revlon.

The darker eye crease, so definite in the 1960s, continued into the 1970s for some makeup looks. Withal, information technology was now blended to create a soft depth with a cat-like or almond shape. Interestingly, many women didn't use a crease colour, preferring one colour all over the lids with an optional light shade under the brow.

There were no difficult edges or unblended lines in 1970s makeup (except for punk). It was soft and shimmery.

Eyeliner

Eyeliner might not exist worn by those who favoured a more natural await. Otherwise, eyeliner could be worn on the upper and lower lids as required.Punks, goths and the new wave army favoured a heavy and well-defined approach.

Eyeliner came in pencil, as well as liquid formulations with an applicator. For example, Yardley's Like shooting fish in a barrel Liner came in black, bluish, greenish, grayness, burgundy, and chocolate-brown.

White eyeliner worn straight behind black or blue eyeliner on the upper eyelid was popular with younger women and teenagers.

Eyebrows

Stylish brows were thin to medium in thickness. Pencil thin browswere reminiscent of the Art Deco skinny forehead, as seen on Liza Minnelli in Cabaret .

Mascara

The former block mascaras of previous decades had now given fashion to the tube-and-wand mascaras. They came in various colours, including black, brownish, blue, green, and grey. Brighter colours were likewise made, like turquoise, raspberry and lavender.

Mascara was worn co-ordinate to the tastes of the individual. For example, it could be applied liberally to both the upper and lower lashes or have a more subtle application. It likewise depended on whether the makeup was for daytime or going out.

Some women notwithstanding wore false eyelashes. However, the fashion for big and extravagant faux lashes had been left in the 1960s. A more natural approach was at present favoured.

Lipstick

Deep fruit colours similar plum, mulberry and cranberry were fashionable in the early 1970s. Pastel shades like peach, raspberry and pink were worn throughout the decade. Bawdy colours and nudes were also popular –a part of the more natural await.

Ruby lipstick made a comeback in the early 1970s, thanks in part to nostalgia for the 1920s and 1940s. It was likewise pop in the subsequently 1970s.

Lipsticks with a sheen were fashionable throughout the decade. For lipsticks without enough sheen, a lip gloss was applied over the pinnacle.

Lip liner shaped and defined the lips. Still, it was not visible once the lipstick or gloss was applied. The same colour liner as lip product was used so it did not stand out.

Lip Gloss

Super shiny lip gloss was highly fashionable and marketed in detail to teens and younger women. Gloss came in diverse sheer colours, including pinks, plums, nudes and articulate.

At that place was also a bit of experimentation with flavoured lip gloss , admitting with mixed success. Popular flavours include fruity tangs, mint, and food items like bubble gum and cola.

While glosses did come in pots or tubes with an applicator within the lid, the rollerball applicator was specially trendy. Rollerball products included Bonne Bong Lip-Smackers and Maybelline's Kissing Potion.

Smash Polish

Nail polish was available in a rainbow of colours, from calorie-free to nighttime. In that location were also various finishes available, including glittery and pearlised. All the same, n ails did not have to exist brightly coloured. They could also be left natural or just painted with a bear upon of clear gloss.

The French Manicure was created in the mid-'70s past Jeff Pink, founder of Orly, inspired past the Parisian models who rubbed white pencil under their boom tips.

Nails were manicured with a rounded tip. Square nails too started to come up into faddy, mayhap inspired by Cher.

New products and awarding methods came in for false nails (like plastic nail tips) via the manicure bars and beauty salons for those who could afford information technology.

The Suntan

Having a suntan was in and all the rage. It started in the 1920s and had remained in vogue ever since.

People liked a suntan, spurred on past the healthy glow associated with leisure time and beach holidays. Similarly, tanning was encouraged by the lord's day-kissed wait of the skateboarding and surf riding California crowd, tanned models in magazines and influential women such as Farrah Fawcett.

Suntan products accelerated the tanning process rather than protect the skin. Likewise, tanning beds were becoming more than unremarkably available to the public in commercial tanning studios.

Many women (and men) used to sunbathe simply smothered in baby oil – and using foil reflectors nether faces was not unheard. Yup, peel BBQs were taking place on sunny beaches at home and in every package holiday destination!

Affordable parcel holidays took off in the 1970s, meaning many more families in U.k. could go somewhere for holiday sunshine.

Sun Damage

Reports were reaching the media about the impairment caused by sunbathing. Dermatologists were starting to see the skin impairment washed to the sun worshippers of the 1930s and 1940s.

Afterward, the beauty manufacture responded past making tanning lotions with more sunday protection. Information technology besides made products to annul sunday damage. Interestingly, the lord's day protection factor (SPF) rating system – even so used to this day – was implemented during the 1970s.

However, despite knowing about the danger of excessive tanning, or the links made to cancer, many people just ignored the warnings and carried on sunbathing without due care.

1970s Makeup Fads & Trends

In that location were a couple of short-lived fads or trends in the 1970s, including:

1971 – the highly painted doll face, inspired by the Art Deco revival.
1972 – the Walt Disney princess look, after makeup artist Barbara Daly created a Snow White expect for Vogue using Mary Quant makeup.
1975 – The Pierrot. It included a heavy mask-like foundation and a Cupid'southward Bow mouth. British Vogue created the await for the Christmas embrace.

Find Out More

Women's 1970s Hairstyles: An Overview.
Pilus and Beauty Adverts from the 1970s.

Sources:
Corson, R. (2004). Fashions in Makeup: From Ancient to Modern Times.Peter Owen.

Inness, Sherrie A. (2003).Disco Divas: Women and Popular Culture in the 1970s. University of Pennsylvania Press.

Jones, Yard. (2010).Dazzler Imagined:A History of the Global Beauty Industry. Oxford University Press.

Sherrow, V. (2001). For Appearances' Sake: The Historical Encyclopedia of Skilful Looks, Beauty and Grooming.Greenwood Press.

Source: https://hair-and-makeup-artist.com/womens-1970s-makeup/

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